If you are a UAE-based brand and trying to make your way through the competitive market. Try Facebook Marketing. It significantly enhances your brand awareness and gets you a wide audience.
What Is Facebook Marketing?
One cannot deny the effectiveness of Facebook marketing in this competitive industry of UAE. Facebook is the most used social media platform among the people of UAE. According to Global Statistics, around 81.60% of the UAE population uses Facebook. This significantly allows brands to leverage Facebook and reach out to a bigger and more diverse audience.
Brands like you can use Facebook marketing to promote their products and services. Facebook offers a variety of advertisement features that allow you to customize your ads according to the region, location, gender, and age of people. The analytic tools of Facebook enable you to keep track of ads, audience, and their response. It helps you make changes in your products and Facebook marketing campaigns to target the right audience.
5 Reasons For High Influence Of Facebook Marketing In UAE
Facebook has become an effective platform for both brands and audiences to connect and develop a healthy and strong relationship. Here we have listed 5 reasons how Facebook marketing influences your brand to become successful.
- Broad And Diverse Audience
The biggest portion of the UAE population uses Facebook. Therefore, it allows brands to reach bigger and more diverse audiences. Each Facebook user has a unique cultural background and a variety of interests. Whether you want to target locals, foreigners, or immigrants, Facebook marketing will help you achieve your goal.
Facebook has a wide range of free business tools that allow you to filter the audience and target them based on their age, interest, and gender. This assists you in making successful strategic plans for your Facebook marketing campaign.
- Cultural Values
The UAE is known for its rich cultural values. The people of UAE have great value towards their religion and culture. Facebook allows brands to personalize their marketing plan as per these cultural values. When you create content that particularly inherits the culture, language, and social norms of the region, you can engage a large population.
The localized advertising features of Facebook enable you to create and publish ads specifically in Arabic, the local language of the region. This way you can spread your message and target a bigger audience.
- Engaging Content
Facebook offers users a variety of content-engaging options. You can create a visually appealing and engaging post, reels, live streams, or stories to market your products and services. Through Facebook marketing, your brand can create content that directly targets the audience of the UAE.
Facebook also has interactive features. It allows you to get reactions and feedback directly from your customers and make changes to your products accordingly.
- Effective Ads Analytics
Facebook offers strong ads and analytic systems to brands. These analytic tools help brands gain insight into the functionality of their Facebook marketing. You can customize each ad using a filter and target a specific range of people as per their age, gender, and location.
Moreover, you can also see the KPIs like engagement, reach, viewership, and conversion rate. This enables you to evaluate your Facebook marketing strategy and brings changes to it if necessary.
- Strong Community
The UAE market is highly competitive. Therefore, your brand needs to build an authentic and strong community. Your brand needs loyal customers who stay for long-term with yours. There is no other place than Facebook to create such a community.
Facebook allows you to create pages, groups, and events for meaningful interaction with potential customers. When you communicate regularly with your customers through posts, chats, and comments, you can give birth to a loyal community that helps your brand to nourish in the States.
Final Thoughts
Whether you are a reputable brand or a startup, you surely want to top the charts among audiences and customers. Well, Facebook marketing is an effective way to promote your products and services in the UAE. You can plan a Facebook marketing strategy targeting the audience based on their age, location, gender, and interests.
Vavo Digital is a leading marketing agency. We help struggling brands to successfully launch their Facebook marketing campaigns. Our devoted team ensures to provide seamless solutions to help your brand reach the next level of success. Contact us and book your free consultation meeting with our experts.
