Instagram is the second most used social media platform in the UAE. With the continuous rise in the users of Instagram in UAE, it has become a crucial stage for marketing brands. Instagram has some important metrics that help businesses to grow.
Most UAE companies are exploring Instagram metrics to find the effective and fastest way to reach their target goals. There is no doubt that Instagram has become the most authentic way to promote your brand and effectively reach an authentic audience.
6 Key Instagram Metrics
There are a variety of Instagram metrics that significantly help your business profile grow on Instagram. But these main 6 key metrics are surely effective stats to add to your marketing plan if you want to grow in UAE.
- Active Users On Instagram
Instagram is the second most used social media platform in the UAE. According to the stats, around 63% of people at least log in daily to their Instagram accounts. Well, 42% of Instagram users log in multiple times in one day.
Only 16% of people check their accounts once a week. Instagram features an option that allows brand and business profiles to see when their followers are online the most. So they can make or schedule posts on the most active time to attract the most followers.
- Total Time Spent Over Instagram
As per global stats, a user spends 33 minutes on Instagram in one day in UAE. This is the latest data recorded in 2024 which has increased twice in the last four years. The increased use of Instagram is also a good sign for businesses to use Instagram for their next marketing campaign.
- Instagram Stories Feature
The feature of stories on Instagram is another of the most significant statistics of Instagram marketing in UAE. According to the analysis, around 62% of people admit that they started liking the brand and its product more after watching its daily stories.
Hence, if you are being lazy about posting stories on your business profile, then this is the right time to do so.
- Explore the Page of Instagram
As of 2024 stats, 50% plus Instagram users tend to go to the “Explore” page each month. The explore tab shows quite attractive and alluring content to the user and they end up following that page. Therefore, create content that will feature on the Instagram Explore page.
This way, your brand visibility will increase and you’ll surely get new followers.
- Use of Stickers On Video Content
The use of stickers on the stories and video content specifically enhances the overall performance up to 83%. Whereas, the use of more than two stickers leads to a decrease in performance. Hence, it’s crucial to post stories and video content with transparency and better visibility.
- Business Profile Visit
As per the stats of 2024, around 200 M Instagram users visit and check one business account daily. A large number of users daily search specifically about relevant business accounts and see how they are performing.
Hence, make your strategy to turn your business page into one of the most widely visited and searched accounts.
Other Metrics To Consider
There are also a few other important metrics to consider while planning your marketing strategy in the UAE. Instagram offers a shopping feature on it. People prefer to buy products directly from Instagram instead of going to other landing page sites.
Hence, you can also add a shopping link to your posts which also makes shopping much easier and accessible for followers. How-to-add video content is also gaining much attention from people on Instagram. If you are out of content, then don’t forget to introduce your how-to videos.
People love to see how you are making products and showcasing them. This is the best way to directly connect with your audience and show them your reality to gain more trust.
Final Thoughts
In UAE, Instagram metrics are widely used to plan and create the best possible marketing strategies for brand awareness. If you are looking for ways to make your Instagram marketing strategy strong and successful, then do use the above-mentioned key metrics in your plan.
Vavo Digital is a leading marketing platform in UAE that is committed to helping brands like you to create successful marketing campaigns. If you are struggling with Instagram algorithms and the lowest stats on your business profile, then don’t worry.
Contact our team now. We strive to assist you in planning, creating, and implementing successful Instagram marketing campaigns in the UAE.
