Influencer marketing has become an effective marketing strategy in the digital industry of the UAE. The number of influencers in the region has also increased in the last five years. There are 8.9k influencers only on Instagram alone. This opens up a window for brands to target loyal and authentic audiences without effort.
You can tap into their broad networks by collaborating with influencers and marketing your products. This market strategy brings brand awareness, improves leads, increases sales, and enhances your overall brand image. Let’s take a look at the role of influencer marketing in the digital landscape of the UAE.
What is Influencer Marketing?
Influencer marketing refers to a marketing strategy to promote brand awareness, products, and services through influencers. Influencers are social media figures who have a wide range of followers on social platforms. They have a special connection and bond with their followers.
When you collaborate with an influencer, they create content in the form of stories, posts, reels, and vlogs and post them on their social media. Their content leaves a great influence on their fans and forces them to buy your products and services.
Influencer marketing is an effective way of targeting customers. It saves you a lot of time and effort in creating advertisement content and posting them. Because digital influencers know what type of content their audience will like.
Influencers create content using your products that will bring you lots of potential customers. There are different types of influencers available on social media depending on their followers. Each one offers different benefits to your brand.
In UAE, the influencers are divided into 5 main types. Mega-influencers (1M above), Macro-influencers (100k-1M), Mid-tier influencers (50k-500k), Micro-influencers (10k-100k), and Nano-influencers (100-10k).
How Does Influencer Marketing Benefit Brand?
- Generate Leads
Influencer marketing helps the brand generate new leads in an effective manner. The reason people follow influencers is because they either like them or their content. Therefore, if an influencer shares any brand or its product with their followers. They automatically tend to go to those brands and buy their services.
- Improves Brand Awareness
Influencer marketing is an efficient way for brands to raise awareness among audiences about their products. Influencers help you spread your brand’s message and purpose to their valuable followers. It saves you a lot of money than traditional marketing.
- Showcase a Positive Brand Image
Influencers have a respectful and trustworthy fan following. When they recommend a brand in their content, the followers genuinely feel a sense of assurance and comfort. Influencer marketing adds value to your brand and creates a credible image in front of their followers.
- Increase Engagement
Influencer marketing significantly increases the overall engagement of the brand than traditional marketing. Influencers have an influence on their audience, which tends them to engage with the content more as compared to a simple banner ad.
- Access To Broad Audience
Whether you are a new brand or a leading company, influencer marketing helps you access a large audience without any hassle. Social media influencers have millions of followers. Each fan belongs to a different region. You cannot access millions of followers in just one day with regular marketing tactics. But when you collaborate with influencers, they open a gate for you to reach a larger audience and turn them into potential buyers.
Final Thoughts
The digital market of UAE seems to be rising over the last five years. The number of influencers on each social media has also increased rapidly. However, this sudden change brings an effective way for brands like you to promote your products on a large scale with less effort.
If you are looking for influencers to collaborate for your next brand marketing campaign, then worry not. Vavo Digital will assist you in finding potential influencers for your brand that not only value your brand but also take your products to new heights of success. Visit our page or contact our team to learn more about influencer marketing.
