Traffic on your website plays a crucial role in generating more leads for your business. The E-commerce business is setting high standards for generating revenue in the UAE. Well, an e-commerce site needs to get more traffic to generate leads.
The websites that have better visuals are attracting more customers as compared to simple visual websites. The website needs to be user-friendly with steps explained at every phase while checking in or checking out on an E-commerce site.
There are various ways to bring organic traffic to your website. Let’s explore them in the next section.
5 Proven Ways For Generating Traffic On Your E-commerce Site
- List your site in the directories of E-commerce
Enlist your E-commerce business website in the directories of online stores. This is one of the best and most efficient ways to get more traffic to your site in the UAE. Multiple businesses and online stores are benefiting from this strategy to increase the site visibility in search engines.
Just add the link to your business website link on the listings of the directory. Incorporating some reviews and feedback under the link would also be beneficial to increase the traffic on your website. Around 32% of the traffic you get on your site comes from Search Engines.
The listing of your business in the E-commerce directory plays a crucial role in bringing that 32% of visitors. UAE has several online directories which are presenting a free option to your business. Some common e-commerce site directories in the UAE include
- Create Backlinks
Backlinks proved to be the best strategy to generate real and organic traffic on your e-commerce website. Collaborate with influencers and other businesses to create backlinks with them. This significantly makes your website visible and drives organic visitors.
Google and other search engines look for your e-commerce website’s backlinks and point out you as a trustworthy and reputable brand. There are various ways you can generate backlinks for your site. Choose one that suits your business and start creating backlinks.
- Make Video Content For Better Engagement
Video marketing has become the latest trend in the digital world to promote businesses across bigger audiences. Video content is the best way to create a strong and emotional link with customers.
It helps you instantly deliver your brand message within seconds. The research reports that around 53% of your customers tend to connect with your e-commerce business after watching your video content on social platforms.
In the world of vlog and reel trends, the audience grasps the idea of your business through video content and is encouraged to connect with you efficiently as compared to other traditional methods.
- Post On Your Social Media
Social media presence also plays a crucial role in bringing a bigger audience to your e-commerce website. Facebook, Instagram, YouTube, and LinkedIn are the most used social media platforms in the UAE.
Therefore, various businesses use these platforms to generate a greater audience on their website. Creating content for your social media is not as difficult as you think. Understand the needs of your audience, interact with them through posts, stories, and lives, and ask for their feedback.
Create content that resonates with your audience’s interest. Post regularly on your social media and add links to your e-commerce site in your bio. This way, you can see a massive change in your website’s traffic.
- Add Relevant Hashtags On Your Post
The appropriate addition of hashtags to your post also helps in increasing your e-commerce social platform. When your post reaches a wide range of audiences, they automatically tend to visit your website too.
If your post does not have any hashtags of too many hashtags, it may not get much reach as compared to a post that only uses a few relevant hashtags. Inappropriate use of hashtags flag your post as spam and you won’t be able to get reach. So do add relevant hashtags to your post for better reach.
Final Thoughts
If you want to take your E-commerce business website to a height of greater success in UAE, then the above-mentioned practical steps will surely help you gain organic traffic. But if you are still unsure where and how to start, reach out to our expert team.
Vavo Digital aims to provide businesses and brands with digital marketing services that improve brand awareness, generate leads, and bring revenues.
