Looking for a Marketing Influencer? But don’t know how and whom to select then don’t worry. We have got your back. Social media is filled with millions of influencers but each offers unique content and has a different target audience. Therefore, it is essential to choose an influencer that matches your brand image. Let’s take a look at different types of influencers and what they have to offer your brand.
5 Types Of Influencers
- Mega Influencers
Mega influencers are like top celebrity figures. They have millions of followers on their social media platforms. Being a celebrity figure, they charge you very high. The average rate of mega-influencers per post is around AED 40,000 to AED 200,000. So basically, you need a lot of budget to hire a mega-influencer for your brand awareness campaign.
Mega influencers do have the highest following list but their engagement level is only 0.8%. However, big companies and brands still like to collaborate with them due to their valuable offerings. They have a great influence on their fans and whatever they post, it will become a trend.
If you want to collaborate with a mega-influencer, you need to understand one important thing. They have millions of followers which means each person represents a different culture, likings, and values. Hence, you have to create a campaign by considering all of the different aspects which can be a little troublesome.
- Macro-Influencers
Micro-influencers comprise bloggers, social media stars, vloggers, celebrities, thought leaders, and podcasters. They have around 100k to 1M followers on their social media. They create pro-type content and post professionally. Therefore, if you want to target a big audience, you must collaborate with macro-influencers.
They are very famous among their fans. This means that macro-influencers can help you reach a broader audience, improve conversion rates, and increase brand awareness. They also charge high but not as much as mega-influencers. Macro-influencers have about a 1.3 engagement rate. But they can offer you professional-level content which is good for your brand marketing.
- Mid-Tier Influencers
Mid-tier influencers do not come in the category of celebrities, but they have a powerful impact on their followers. They have about 50K to 500K followers on their social platforms. They believe in quality more than quantity. Therefore, each post of mid-tier influence is related to their valuable followers.
If your brand wants valuable and loyal customers who will stay, then reach out to mid-tier influencers. Their engagement level is 1.6% which is exceptionally good than macro and mega-influencers. They are quite affordable. Most importantly, they know their audience. Hence, they can promote your brand campaign with tactics that win the audience’s hearts.
- Micro-Influencers
Micro-influencers basically have 10k to 100K followers. Despite their low following, they have loyal and trusted fans. They create content on a focused niche. Therefore, they only have people who have an interest in or love that specific niche content. Their content is not like big professionals but it echoes authenticity.
Due to fewer followers, they also charge a fixed amount for each marketing campaign. As we mentioned, the account of micro-influencers has a certain focused niche. Unlike other celebrity influencers, you have to find a special micro-influencer that belongs to your brand niche and then collaborate with them.
Micro-influencers have the highest rate of engagement because they especially value the interests and preferences of their audience. This opens up a gate for you if you want a trusted and loyal audience, then micro-influencer is the best option for you
- Nano-Influencers
Nano-influencers are considered digital celebrities. They have only 100 to 10k followers on social media. But they have a very close relationship with their fans. They are very open and vocal about their recommendations and fans efficiently respond to them.
They create very personalized and focused content, addressing their followers. It is an effective way for you to promote your brand campaign on a personalized level. Though nano-influencers have less audience, they have an 8.8% engagement rate. They use affiliate links or get free products in exchange for advertising your brand’s product.
If you want to see quick results from your brand marketing campaign, then collaborating with nano-influencers is an effective choice. The followers of nano-influencers personally value each recommendation. Therefore, you’ll reach a target that also values your brand, product, and services.
Final Thoughts
You must know now that there are different types of social media influencers. Each influencer offers benefits for your brand marketing campaign. Choose an influencer that suits your brand’s niche, budget, product, services, and values.
If you do not know how to reach a better influencer for your brand. Leave your worries to Vavo Digital. Contact our team now, to get acquainted with the best and most effective digital market influencers for your brand.
