Influencer marketing is an effective way to promote your brand in the UAE. Here we have some success stories, indicating how UAE brands gain success after collaborating with influencers.
- Collaboration of Emirates Airlines With Khaby Lame (2021)
Emirates Airlines collaborated with the famous TikToker Khaby Lame in 2021. The campaign featured videos mentioning the common travel challenges. It was a hit campaign that raised an uproar for Emirates on the internet.
Campaign Goals:
- Enhance Emirate’s brand popularity among Millennials and Gen Z.
- Raise social media engagement
- Develop positive reviews and sentiments about Emirates Airlines.
Campaign Strategy:
- Collaboration with a famous TikTok comedian, Khaby Lame with a fan following of more than 148 million.
- Create tons of videos in which Lame parodies some common travel issues.
- Share videos on the social channels of Emirates and attract followers of Lame to engage them.
Campaign Results:
- The campaign achieved big success with 200 M views and 10 M likes only on TikTok.
- These videos all gained much attention on other platforms like Twitter (current name X) and Instagram.
- The campaign was able to raise brand awareness among Millenials and Gen Z and generated a positive image of the Emirates.
Key Takeaways:
- The successful collaboration with a big influencer and generated results show that influencer marketing is no doubt an effective way to raise brand awareness and bring an audience on social platforms.
- For a successful influencer marketing campaign, it is crucial to create and share content that resonates with the audience of the influencer.
- Asking influencers to share campaigns on their channels assists in increasing the campaign’s reach and view.
- Collaboration of Dubai Mall With Kylie Jenner (2022)
Dubai Mall collaborated with Kylie Jenner, a businesswoman and TV star in 2022 to promote the new expansion of the mall. The campaign was a huge success and generated great excitement and buzz on the internet. This influencer marketing campaign was able to increase the live traffic on the Dubai Mall and turned this collaboration into a success story.
Campaign Goals:
- Promote the new expansion of the Dubai Mall.
- Enhance the in-person traffic at the Dubai Mall.
- Create buzz and excitement about the new expansion.
Campaign Strategy:
- Collaboration with a big businesswoman and TV star Kylie Jenner with a 385 M fan following only on her Instagram.
- Make a certain number of photos and videos featuring Jenner visiting and enjoying the Mall’s new expansion.
- Share the content of the campaign on the social media of the Dubai Mall and invite followers of Jenner to come to the Dubai Mall.
Campaign Results:
- This influencer marketing campaign became a great success on Instagram with 100M+ views and 10M+ likes.
- The content is also promoted on other platforms like TikTok and Twitter.
- The campaign successfully increased the in-person visitors to the Mall and created huge buzz and excitement about the new expansion.
Key Takeaways:
- This success story of Kylie Jenner and Dubai Mall shows that the influencer marketing campaign can bring a lot of in-person traffic and excitement to the product or brand.
- It is crucial for a successful marketing campaign to create videos and photos that resonate with the audience of the influencer to attract them.
- Encouraging these influencers to promote the content of campaigns on their social platforms increases the reach and views of the campaign.
Other Big Success Stories of Brands with Influencer Marketing
In 2019, Careem of UAE collaborated with some big influencers on social media including Huda Kattan, Dina Tokia, and Mohamed Saleh to promote their experience using Careem in the UAE. The campaign was a huge success and resulted in an increased number of app downloads. It also generated a positive image of the brand and increased the trust of the audience on the app.
Another recent successful influencer collaboration took place between Huda Beauty and Sephora in 2020. The main goal of the campaign is to promote the Huda Beauty products available on the Sephora brand. Huda Kattan, a great beauty influencer played a big role in the whole social media marketing. She shared content on her social media accounts which resulted in the quickest sale of all the products. This campaign benefited both Huda Beauty and Sephora.
Final Thoughts
The campaign was a huge success because of the right influencer, well-executed campaign strategy, resonated content, and trustworthy audience.
If your UAE brand needs help to create a successful influencer marketing campaign, then contact us. Our expert team of Vavo Digital ensures that you find the right influencer and create a successful influencer marketing campaign.
